THIS IS

Becoming Her

Because You’ve Outgrown Who You’ve Been…

Reserve Your Space

There’s a version of you that’s been quietly taking shape beneath the surface—freer, bolder, more fully expressed.

She’s more true to herself. Steadier in her knowing. Clear on what’s next—and ready to carry it forward…

AND TRUTH BE TOLD

She’s been trying to get your attention for a while now...
in the only ways she knows how:

In the restlessness that won’t quiet
In the conversations that no longer spark
In the spaces, rooms, and relationships that suddenly feel too small
In the pull toward something you can’t yet name
Or simply in the quiet knowing that what once fit, no longer does…

Each of these is her way of saying: “You’ve outgrown who you were—and parts of the world you built around her.”

She’s trying to show you that you’ve evolved…
That it’s time to meet the woman you’re becoming within—
to acknowledge her, to let her lead…

The only question is: Will you let her?

This is Becoming Her

A transformational journey that culminates in an intimate, luxe, all-inclusive retreat.

Becoming Her is an invitation — and a catalyst — into your next chapter.
It’s where you’ll meet the woman you’re ready to become, understand what she wants, what matters to her, and how she’s meant to move through the world… and begin shaping, with intention, how she wants to show up.

Then, at a beautiful, intimate, all-inclusive 2.5-day retreat, we call her forward —
so you can step fully into her.

This is where insight becomes embodiment.
Where the version of you that’s been living quietly beneath the surface finally gets room to breathe.
Here, you begin living, moving, creating, and leading as her —
surrounded by women who are also rising into their next selves — holding space for you, witnessing you, and reflecting your becoming back to you.

You’ll also capture your becoming in an a fully styled mini-photoshoot that captures who you’ve become and seals the shift — offering you a tangible reminder of who you’ve become and a powerful way to reintroduce yourself to the world.

And you leave as her — fully embodied, fully arrived. Returning home as a more aligned, grounded, expressed version of yourself… ready to step boldly into what’s next…

And from this place, what’s next stops feeling vague and starts feeling unmistakably clear.

The restlessness quiets. The fog lifts. And your next chapter — in your work, your brand, your leadership, your life — begins to take shape naturally around who you’ve become.

Decisions feel simpler. Direction feels obvious. And opportunities begin aligning with the woman you’re now showing up as.

Becoming Her isn’t just a retreat.
It’s a catalyst — a rise — into your next chapter, with a level of clarity, coherence, and embodied confidence you can feel in your bones.

THE DETAILS

The Becoming Her Journey

There are three phases to this experience. Each builds upon the last — guiding you from inner awareness to embodied expression, and finally, to full integration.

PHASE 1

The Prelude: Your Becoming Begins
The Virtual Pre-Retreat Workshops

January 13, 20, 27 + February 3, 10 • 1:00–2:30 pm ET
(4 live workshops + a pre-retreat preparation session)

SHORT BIT: A four-part virtual experience where the woman you’re becoming finally comes into view. This is where the noise quiets, the internal fog lifts, and you reconnect with the version of you that’s been quietly evolving beneath the surface.

You’ll begin intentionally defining how she moves, leads, and shows up — so that by the time you arrive in Scottsdale, she’ll feel clear, familiar, and ready to step forward and take the lead.
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The Prelude marks the beginning of your becoming — the phase where the woman you’ve grown into beneath the surface finally starts coming into focus.

Before anything can change on the outside, you have to see yourself clearly on the inside.
During this 4-part virtual workshop series, you’ll reconnect with the version of you that’s been quietly evolving while you’ve been busy running your life, your work, and your world.

This is where the noise quiets, the internal static settles, and the shift you’ve been feeling begins to make sense.
You start to understand why everything around you has felt “off”… and you begin to see what’s next with more clarity and ease.

Once you’ve met her, you’ll start defining how this next version of you moves, leads, and shows up — in your work, your relationships, your presence.
You’ll stop defaulting to who you’ve been and start choosing who you’re becoming — all the way down to how she dresses, the energy she carries, and how she enters a room.

By the time you arrive in Scottsdale, she will feel clear, inhabitable, and ready to step forward.

Phase 2: The Retreat
Step Into Her

February 23–26 · Scottsdale, Arizona

An Intimate, 2.5-day all-inclusive, transformative experience

3-Night, all-inclusive transformative esperience

Exclusive private Estate.

Only 10 spots available

High level snapshot of promise and quick iniclusions

Stepping away from the familiar, you’ll enter an expansive, private 11,000-square-foot desert oasis designed to stretch what’s possible.

Here, you’ll practice being her — moving, speaking, and expressing yourself as the woman you’re becoming.

You’ll be witnessed, reflected, and held in that energy — and something powerful happens when you are: your body believes it. Your nervous system records this new identity as truth. It becomes a living activation — a felt sense of who you now are.

You’ll also capture your evolution in a professional photoshoot that closes the retreat and seals the shift — a tangible expression of who you’ve become and a way to reintroduce the new you to the world.

Your experience includes:

  • Luxe accommodations in our private desert estate

  • Delicious, nourishing meals prepared daily by our in-house culinary extraordinaire

  • Professional photoshoot powered by Work Play Branding

  • Hair and makeup styling prior to your shoot

  • A mix of immersive, transformative, and experiential sessions — from embodiment practices and transformational breathwork to yoga, sound baths, and guided reflection

  • Spacious pockets of downtime to rest, journal, or soak in the Arizona sun — pool, hot tub, and sauna included

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Phase 3: Integrate + Sustain The Shift

You’ll leave Scottsdale with a 90-day integration plan and grounded practices to help you weave who you are now into daily life.

This is where you continue showing up as her — intentionally, consistently — until it stops feeling like something you’re practicing and becomes your new norm.

Through small, repeated actions and aligned choices, you’ll wire this new identity in — anchoring her in your thoughts, your habits, your presence, and the way you move through the world.

To support your integration, you’ll also receive:

  • A live virtual group call — to reconnect with your cohort, reflect on what’s unfolding, and continue being witnessed as you integrate.

  • A private 1:1 session with Sarah — a personalized conversation to clarify how your business, brand, or body of work might evolve to more fully reflect who you’ve become. You’ll explore what this next chapter looks like in form and focus — and identify the aligned next steps to bring it to life. If any lingering resistance surfaces as you step forward, you’ll have the space to move through that here, too.

Because this isn’t about a single breakthrough or moment of clarity.

It’s about living — and leading — from that clarity every day.

THE OUTCOME

The Shift You’ll Experience

By the end of Becoming Her, you’ll feel a deep sense of clarity and alignment — the kind that comes from fully inhabiting the version of you who’s ready to lead your next chapter.

You’ll have met the woman you’ve been becoming beneath the surface, shaped how she shows up, and practiced leading, creating, and expressing yourself as her — wiring this truer version of you into your mind, your body, and your muscle memory.

And from this place of inner clarity and coherence, your next chapter comes into focus naturally.

You’ll see your business, your brand, and your own expression through new eyes — instantly recognizing what feels aligned, what feels expansive, and what’s ready to unfold next.

Decisions become simpler.
Direction feels obvious.
And your external world finally starts to reflect the truth of who you’ve already become within.

Becoming Her gives you far more than insight — it gives you embodied clarity, deeper confidence, and a grounded sense of what’s next, rooted in alignment you can actually feel.

Because when you get clear on who you’re becoming, everything shifts.
You free up space, energy, and bandwidth.
Possibilities open.
The path forward sharpens.
And your actions finally align with your values, your vision, and the future you’re stepping into.

WHO Is hosting this experience

Meet Your Guide

And Why I Created This Immersive Experience

When your work is an extension of who you are, your business and brand stay aligned only when YOU do. This is where people whose work is tied to who they are inevitably get stuck—because they’ve evolved in ways they can feel… but not yet fully see or make sense of…

I’m Sarah Ashman, and for 13+ years I’ve helped over 500 entrepreneurs and experts who are their brand realign their business and brand with who they’ve become. And across all those transformations, I’ve seen the same pattern:

You evolve internally long before you know how to express it externally. Which means the moment you change is often the moment your work stops feeling like you.

Most people find me in that liminal space — where something that once fit suddenly doesn’t. They can feel the gap between who they are now and how they’re still showing up: the restlessness, the stagnation, the subtle but persistent “This isn’t it anymore.”

Here’s the paradox: You’ve already evolved… but you’re too close to yourself to see who you’ve become. You know what you’ve outgrown—but the new version of you is still coming into focus.

And when your work is this intertwined with who you are, clarity can’t come from the outside in. It only comes from one place: the source—connecting with who you’ve become within — and are ready to become on the outside.

That’s why I created Becoming Her: A transformative, supportive experience designed to help you to see who you’re becoming, shape how she wants to move through the world, and embody her in real time—so you can step into her fully and let your presence, brand, and work catch up to who you already are.

The first step is to choose your room type which is what will determine pricing. Your room is all inclusive - meaning that it includes all accommodations, meals — but also it includes all 3 phases of the full transformation.

Start by choosing one of the following room types.

Premium Private King Suites

Includes ensuite bath

Ready To Book?

Private King Rooms

Starting at $XXXX • Payment plans available

The majority of these have ensuite bath - there are a few however that share a bath with one other private king guest.

Shared Rooms

Here’s a very short blurb to help people to be able to self-identify and self select as to whether this might be where they are in their journey, what they are seeking, etc.

Room + Pricing Options

Here’s the gist here

Room + Pricing Options

Ready to Book Your Spot?

Prices start at $3500.

Limited Availability - only 10 spaces are available. First come first served.

You can book your spot by choosing your preferred accommodation arrangement. Options include a mix of Luxe Private King Rooms

All rooms either have a private ensuite bath or shared bath that is only shared by 2 individuals.

This is an all Inclusive Experience - so with the room that you select this is inclusive of all 3 phases of the Becoming Her Experience and includes:

  • HIGH LEVEL BULLETS HERE

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 FAQs

  • This experience is designed for entrepreneurs or professionals – women who are on the verge or the cusp of a new chapter, season, or expression of themselves - personally or professionally. 

    • On the Cusp: On the cusp of stepping into something new - or simply something more true.

    • In the Midst: You’ve mapped the shift — the rebrand, the pivot, the new offering. But when it comes to actually claiming it, resistance rises. You circle, hesitate, or bump into old patterns, slowing yourself down.

    • Or perhaps you’ve recently made a pivot, a leap, etc - ie:— changed your role, your brand, or your business direction. But instead of feeling fully at home in it, you find yourself tethered to the “old you,” unable to embody or own the new with ease.

    No matter where you stand, the core dynamic is the same: you’ve evolved, but who you are being hasn’t yet caught up - and by that I mean the story that you’re telling yourself and also your subconscious identity.

    And until it does, you’ll keep holding yourself back — even when you know you’re ready for more.

  • Likeminded

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

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