ABOUT
AT A GLANCE5/1 Generator.
Enneagram 4.
Scorpio (Cancer Rising).
Mother of 1.
Lover of orange cats.
Rescuer of Worms (it’s a long story)
Most people know me as a Business + Brand Strategist, Guide (or some combination therein)
For over 25+ years I’ve worked behind the scenes with everyone from brands like Mercedes Benz, Nike, Google — to prominent personalities like Madonna and Jimmy Fallon to entrepreneurs, creatives, and thought leaders to reinvent, reimagine, and ultimately- to shape unforgettable brands.
Sarah Ashman is a strategic advisor and former creative director who helps established entrepreneurs and experts step into the next chapter of their work with clarity, confidence, and alignment.
For over a decade, she’s been known for her ability to translate complex ideas and multidimensional identities into resonant brand expressions. But at the heart of her work has always been a deeper gift: seeing who someone is becoming—and helping them shape their business, brand, and body of work to reflect that truth.
Today, she works at the intersection of identity, strategy, and reinvention—guiding leaders who are outgrowing old definitions, legacy positioning, or business models that no longer fit. Whether they’re pivoting, evolving, or stepping into entirely new terrain, Sarah helps them clarify what’s next, shape it into something real, and fully embody the work they’re here to lead now.
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FOUNDER, LEAD DESIGNErDonec vitae sapien ut libero venenatis faucibus. Praesent nec nisl a purus blandit viverra. Etiam feugiat lorem non metus. Donec quam felis
Donec vitae sapien ut libero venenatis faucibus. Praesent nec nisl a purus blandit viverra. Etiam feugiat lorem non metus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Praesent turpis. Nulla sit amet est. Suspendisse enim turpis, dictum sed, iaculis a, condimentum nec, nisi. Curabitur vestibulum aliquam leo.
OUR STYLEDonec vitae sapien ut libero venenatis faucibus. Praesent nec nisl a purus blandit viverra. Etiam feugiat lorem non metus. Donec quam
Donec vitae sapien ut libero venenatis faucibus. Praesent nec nisl a purus blandit viverra. Etiam feugiat lorem non metus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Praesent turpis. Pellentesque auctor neque
— CLIENTS / PRESS / AWARDS + MENTIONS
Career Clients:
Estée Lauder / Ted Baker London / Aerin Lauder / Coach / NARS / Apple / Origins / The CFDA Awards / Vogue Magazine / Marc Jacobs / Gerard Yosca / Nike / Madonna / Target / Bravo TV / Mercedes Benz / Jimmy Fallon / British Airways / Allure Magazine / The Style Network / MTV / Citibank / Bravo TV / ESPN / HBO /
Press / Awards / Mentions:
The Cut - NY Magazine / Refinery 29 / Adweek / Art Director's Club / Fashion Indie / The New York Times / NYLON / Nasty Gal / Agency Spy / HypeBeast / Men's Health/ Lula Magazine / Remark Magazine / Ad Age
Sarah Ashman is an award-winning Washington D.C. based Creative Director-at-Large across multiple mediums.
She is also the founder of Public Persona Studio, a small brand consultancy that caters exclusively to founders and entrepreneurs of small businesses.
Sarah brings over 20 years of commercial advertising, branding, creative and art direction experience to the table.
She also brings puns.
Her work is focused on brand building: partnering with brands, agencies, businesses, and individuals - big and small - lending a unique viewpoint, fresh concepts, messaging, and a design eye to their brand.
Sarah's favorite work is with personality-infused brands—beholding the power of individual stories to draw customers and clients to a brand. It’s those stories, that essence that she helps identify, articulate, and innovate.
She is a firm believer that brands aren’t born overnight and that process-driven approaches are a girl’s best friend.
She loves BIG ideas, clever words, pretty pictures, thinks visual and verbal are a branding power couple, and gets high on seeing projects from ideation to fruition.
Looking back in time-
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2011/
You can use this section to list your professional achievements year by year to showcase your expertise
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2015/
You can use this section to list your professional achievements year by year to showcase your expertise
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2017/
You can use this section to list your professional achievements year by year to showcase your expertise
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2023/
You can use this section to list your professional achievements year by year to showcase your expertise
CORE VALUES AUTHENTICITY
Originality
ALIGNMENT
Creativity
IN THE PRESSDonec vitae sapien ut libero venenatis faucibus. Praesent nec nisl a purus blandit viverra. Etiam feugiat lorem non metus. Donec quam
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100+
Successful Projects
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80+
Happy Clients
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100%
Clients Satisfaction
are you ready?